01
Creative Writing
A deep passion for all things creative has carried me through short stories, blog posts, and a teen fantasy novella in progress. Writing is where curiosity becomes voice.
Mercedes Tucker
Creative writer and marketing professional
Where creativity meets the calculated.
Begin journeyScroll
About
Intellectually curious.
Hi, my name is Mercedes Tucker. I am a creative writer and marketing professional with a deep love of knowledge and an MBA in digital marketing. Thank you for stopping by.
Across seven years in programmatic and account management, I have turned complex data into strategic insights, built Tableau dashboards for real time performance visibility, and run programmatic campaigns across The Trade Desk, AppNexus, and Amazon. On the other side of my brain I write short stories, blog posts, and a novella in a teen fantasy series. I also love drawing, nature walks, '80s aesthetics, and spending time with my Cavapoo, Gabriel.
Selected clients
- Kraft
- Sony PlayStation
- Jaguar Land Rover
- Barclays
- Mondelez
- Sargento
- USA Today
What I do
Three crafts. One mind.
02
Digital Marketing
Over seven professional years and an MBA concentration in Digital Marketing. Specialized in Programmatic Campaign Management, Media Planning, Programmatic Strategy, and Account Management.
03
Digital Analytics
CTR, CPC, VCR, engagement rate, ROI. Mid campaign optimizations, weekly client reporting, and Tableau dashboards that turn numbers into stories the team can act on.
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A good mix of creativity and analytical thinking is needed for optimal solutions.
Mercedes Tucker
Selected projects
A teen fantasy series.
A teen fantasy series that takes the reader on a journey of heart, imagination, and discovery. Built from years of short story practice and a love of the worlds books can build.
Excerpts coming soonContact
Let's make something.
Open to creative collaborations, programmatic strategy work, freelance writing, and the occasional good conversation about '80s movies.